We built it because we needed it.
We're two agents, friends with similar businesses, and the daily mental load was eating us alive. Showing up on social was working, the engagement was real, but the leads were slipping: DMs we meant to answer, guides we handed out with nothing captured, that awful moment of remembering an Instagram lead we dropped three weeks ago.
So we planned a 36-hour lock-in in Palm Springs, covered the kitchen in giant post-it notes, and mapped out exactly what we wanted our days to look like: lead gen, follow-up, and talking to clients. Everything else had to run itself.
Then we built it. A complete, fully automated system that gets leads out of Instagram and into our follow-up tools without us touching a thing. It changed how our businesses run, and it's been running on our accounts ever since. Now it's packaged so you can install it in about an hour.
Connected is built by Crystal Ortiz, a Long Beach real estate agent, and Michelle Crochet, a Burbank real estate agent.