Instagram Lead Capture Automation for real estate agents

Turn one comment into a client.

The lead-capture automation you needed yesterday.

One keyword comment on your next post kicks off a warm DM conversation: a voice note that’s actually you, your guide or listing details, and a link to book a call. Their name and email land straight in your database and nurture systems.
100% Automated.
You post. They comment. We got you.

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You're already doing the hard part.

The posting works. The engagement is real. The comments come. And then the leads leak, in the same four places they leak for almost every agent:

1

You give the guide away for nothing

Someone comments, you send the link, and they vanish. No name, no email, nothing to follow up with. Free value, zero lead.

2

The DMs pile up

Leads message at 9pm while you're at dinner, during showings, on weekends. You answer when you can, and "when you can" costs you deals.

3

Leads die in Manychat and Instagram

Even the ones you capture sit stuck in Manychat, never making it to your CRM, your email list, or your listing alerts. Instagram is not a database.

4

The "oh no" moment

Remembering, three weeks too late, the person who asked about a listing and never heard back. Every agent knows that feeling in their stomach.

All four are the same problem: your follow-through lives in your head. Connected moves it into a system that never forgets.

One comment. The whole machine.

You set it up once for a guide and it's evergreen, or for a listing and it's a quick update for the next one. Then it runs on every post and reel you make for that guide or listing, and connects to the tools you're already using.

SOMEONE COMMENTS your keyword, on any post or reel THE CONVERSATION Sounds like you Includes a real voice note Captures their first name and email Delivers your guide (or listing link) Provides your booking link Checks back in over the next day FLODESK Welcome workflow, then your newsletter every month REALSCOUT In your RealScout, ready for auto nurture FOLLOW UP BOSS In your CRM, sourced, staged and tagged Each branch is optional. It connects to whatever you already use, and it's ready for the rest whenever you add them. Every lead lands in a Google Sheet you own: name and email, every time, no matter which tools you use. It's your backup, and if you use a CRM or email platform we don't connect to directly, you can easily add your leads by uploading the sheet.
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We built it because we needed it.

We're two agents, friends with similar businesses, and the daily mental load was eating us alive. Showing up on social was working, the engagement was real, but the leads were slipping: DMs we meant to answer, guides we handed out with nothing captured, that awful moment of remembering an Instagram lead we dropped three weeks ago.

So we planned a 36-hour lock-in in Palm Springs, covered the kitchen in giant post-it notes, and mapped out exactly what we wanted our days to look like: lead gen, follow-up, and talking to clients. Everything else had to run itself.

Then we built it. A complete, fully automated system that gets leads out of Instagram and into our follow-up tools without us touching a thing. It changed how our businesses run, and it's been running on our accounts ever since. Now it's packaged so you can install it in about an hour.

Connected is built by Crystal Ortiz, a Long Beach real estate agent, and Michelle Crochet, a Burbank real estate agent.

Crystal Ortiz, a Long Beach real estate agent, and Michelle Crochet, a Burbank real estate agent, the agents behind Connected
Michelle & Crystal

Engineered to feel human.

This isn't a canned chatbot. Automation we tuned through our own experience, with human touch points layered in everywhere it counts: your real voice, real pacing, real memory of who you've already connected to. Your leads will swear it's just you, on top of your DMs.

🎙

Your actual voice

The conversation includes a real voice memo from you. It's warm, it's disarming, and nobody else's automation has it.

👋

It remembers people

If someone commented on an older post, it says "nice to connect with you again" instead of re-asking for their email like a goldfish.

🚫

Never repeats the voice note

Heard it once? It won't send it again. Small detail, big difference in how human it feels.

Human pacing

It spreads the conversation out, so it reads like you coming back to check in the next day, not a bot dumping a link and going silent.

📇

Captures before it delivers

First name and email, collected naturally in the conversation, before the guide goes out. No more giving everything away for nothing.

📅

Makes the ask

Your booking link and your cell are right there in the chat, so the warm ones can reach you while they're warm.

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Agents are already using it.

Real agents, set up and capturing leads.

★★★★★
This has already brought so much value to my business. The Claude prompt alone, the one that scans my ManyChat and tells me who to follow up with, is worth ten times the price. Now I read my follow-up email and I'm not stressed about missing an Instagram lead anymore. So simple to set up, and I can set it and forget it.
Amanda P.
★★★★★
I seriously love this. It was SO easy to set up, and now I've got a set-it-and-forget-it system running with my ManyChat, so I'm not missing Instagram leads anymore. I've lost count of the opportunities I missed just because I didn't see a message or got busy and forgot to follow up. Something working in the background for me is a game changer.
Ashlyn H.
★★★★★
This has truly been a lifesaver. It's saved me so much time messaging leads; it sends them exactly what they need and follows up for me. Setup was super simple. All my platforms talk to each other now, and my leads stay organized so no one falls through the cracks.
Alex M.
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Works with what you already have.

The minimum is Manychat Pro and a Google account. Everything else is optional.

Three optional add-ons: Flodesk, Follow Up Boss, and RealScout. We'll connect the ones you already use.

If you use something else, the Google Sheet covers you. Every lead lands there with their name and email, so whatever platform you're on (Mailchimp, kvCORE, Sierra), your list is ready to upload whenever you want it.

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$250 once.

One time. No subscription, ever. Founding price: 50% off through September.

Instagram Lead Capture Automation · $250

The full machine: both automations in one. Your local guides work on every post, your listings work on every launch, and each comment becomes a captured lead in a real conversation that sounds like you, right down to your actual voice. Once it's set up, it's evergreen: it keeps running on every post and reel you make, with nothing to go back and touch.

We set the whole thing up for you. Here's what's included:

And the tools? About $10 a day runs the whole system.

Every tool the full machine can use, at their current standard plans:

Manychat Pro · the only must-havefrom $29/mo
Flodesk · welcome series + monthly newsletter (optional)from $25/mo
Follow Up Boss · your CRM, if that's your stackfrom $58/mo
RealScout · listing alerts and nurturefrom $149/mo*
Claude · your daily lead briefing$20/mo

All in, with every single tool on the list, you're around $10 a day, and most agents already pay for half of it. One closing pays for it for years.

Tool prices are theirs, not ours: standard plans as of September 2026, and each is optional except Manychat Pro. RealScout's Core plan is $179/mo, or $149/mo billed annually.

*Buy through us and we can get you 25% off RealScout's annual plan.

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This is for you if…

Built for agents who post

  • You get real engagement and hand out guides, but you're not capturing contact info before the guide goes out
  • You're manually keeping up with DMs, trying to turn them into appointments
  • Your leads are collecting dust inside Manychat instead of moving into your CRM and nurture tools
  • You send the guide, and then there's no real follow up
  • You've had the "oh no, I dropped that Instagram lead" moment one too many times

It's not for you if…

  • You don't post on Instagram and don't plan to start
  • You want a service that creates content for you. This converts the audience you build, it doesn't post for you
  • You won't spring for Manychat Pro, the one tool the whole thing runs on
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Questions, answered.

What is Connected?

Connected is a pre-built, evergreen Instagram lead gen automation system built by real estate agents, for real estate agents who are using social media to build their business.

How does this work, in a nutshell?

Someone comments your keyword on a post or reel and the whole conversation runs itself: collecting their name and email, sending your guide or listing details, and giving them your booking link and cell. Their information lands in your Google Sheet automatically, plus Flodesk, Follow Up Boss or RealScout if you use them.

100% Automated. So you can be following up with leads, interacting with clients and transactions, or taking your child to the park, and you're not dropping one single opportunity to land your next client.

I don't have a big following, is it worth it for me?

Probably more than it is for someone with a big one. This converts the engagement you already get. It isn't a reach play.

Ten people commenting on a post you were going to make anyway, every one of them captured with a name and an email and sent your guide, beats a thousand comments nobody ever follows up on. And smaller accounts tend to have warmer, more local audiences, which is exactly who you want in your database.

What do I need for it to work?

Three things: a Manychat Pro account, an Instagram Professional or Creator account connected to it, and a Google account for your lead tracking Sheet.

Everything else (Flodesk, Follow Up Boss, RealScout) is optional, and only matters if you already use it.

Are there other costs besides the $250?

Yes, but they are well worth it. Manychat Pro is a paid subscription, the one tool the whole system runs on, and you'd need it for any Instagram automation, not just ours. Beyond that it depends on which tools you already use, and most agents are already paying for them. All in, it's about $10 a day.

What you pay us is $250, once. There's no subscription to us, ever.

Do I need Follow Up Boss or a CRM?

No. Every lead lands in a Google Sheet you own, with their first name and email. That happens no matter what tools you use. From there you can export (or Zap) them into anything you use.

Follow Up Boss, Flodesk and RealScout are optional. You check off the tools you already use, and your setup shows you only the steps that apply to you.

Do I need to already have a guide?

No. We include five pre-built Canva guide templates, ready for minimal customization, that you can use as they are. Or plug in a link to something you already have.

Is this one automation, or can I use it for every guide and listing?

You buy it once and use it as many times as you want. There's no per-guide or per-listing fee, ever.

Each automation runs on its own keyword. For a second guide, or your next listing, you duplicate the one you already built, swap the keyword and the link, and turn it on. That takes a few minutes, not another hour. Your connections, tags, Zaps and Google Sheet all stay exactly as they are.

The Guide automation is evergreen - meaning once it's live for each unique guide, you never have to touch it again; you can keep collecting leads by posting the same Keyword to lead to that guide, and there's nothing you need to go back and touch in Manychat.

With the listing automations, you just duplicate and update for the next listing you post. Takes only about 3 minutes since you're just replacing a keyword and the listing link.

How long does setup take?

About an hour for most agents. The templates are pre-made, so you're installing and personalizing, not building.

Allow a little more if you use Follow Up Boss or RealScout, since each of those needs a Zap connected.

If you're too busy, we also offer an Install Service with 72 hour turn around to you ready-to-go. You'll see it as an add-on option when you check out with the Automation.

Will it sound like a bot?

No. That's the whole point of how it's built: real voice notes, written the way you actually talk, and human pacing throughout.

The pacing comes from built-in delays between messages, so they arrive the way a person would send them instead of all at once.

Will this get my Instagram account flagged?

No. Manychat is an approved Meta partner and connects through Instagram's official API. It isn't logging into your account or pretending to be a person, which is the kind of thing that gets accounts in trouble.

The YES button step is part of staying inside the rules. Instagram requires a lead to opt in before a business can keep messaging them, and that button is how they do it. It's the platform working as designed, not a workaround.

What's included for $250?

Both Manychat automations (Guides and Property listings), a Google Sheet backup of every lead you capture, Flodesk syncing, a Claude briefing prompt for a morning triage email so you stay on top of your hot leads, five Canva lead magnet Guide templates, a Flodesk Welcome series Workflow template, and a personal Loom walkthrough that shows you exactly where to add your own links.

What kind of IG account do I need to have?

Professional or Creator. Personal accounts do not connect to Manychat.

Do I need to know how to code?

No. Everything is install, click, and personalize.

Can I change the wording, or edit the automation after it's live?

Yes. Every message is yours to rewrite. The templates are written to sound like a real conversation rather than a bot, but if a line doesn't sound like you, change it.

The same goes once you're live. Go into Manychat any time to edit the wording, swap your guide, or update your booking link or phone number. Save it, and the next lead who comes through gets the new version. Nothing is locked.

The one thing we'd leave alone is the built-in timing between messages. That's what keeps it from feeling like a bot.

What if I get stuck?

We've built very detailed, easy-to-follow instructions, so we don't expect you to have any issues. That said, we do have a support service if you're truly stuck. Just email us at help@theconnectedagents.com.

How do I get access after I buy?

Access is delivered through StanStore checkout. You'll get a link to the private setup site and a password.

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Stop dropping leads
you already earned.

You did the hard part: you showed up and they commented. $250 once, and the follow-through runs itself while you're at a showing or with your kids.

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